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× "More Important"

This campaign was built on a really simple, but true, insight: vacations are really important because real life can be a nightmare. The TV spots heighten the pain of things people deal with everyday, like annoying neighbors or soul-sucking jobs, to emphasize the point that people really need their escapes. And that's why makes it easy to get away from it all. For this campaign, my partner and I helped create the original concept, we wrote the scripts, and directly led the editing process.

Project Roles
Comedy, Copywriting
Commercials - Broadcast
Project Industries