DraftKings: "Dr. AftKings Cures Your Fantasy Game"
DraftKings (the leader in daily fantasy sports) wanted to get more season-long fantasy fans playing daily games. So we created a TV campaign that turns the universal frustrations of season-long fantasy football into weird diseases that can only be treated by a strange doctor named Dr. AftKings who holds the one cure: DraftKings.
My partner and I were heavily involved with this campaign from start to finish. We came up with the original concept, wrote the scripts, and led casting, shooting and editing.
- Project Roles
- Comedy, Copywriting
- Commercials - Broadcast
- Project Industries