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DraftKings: "Dr. AftKings Cures Your Fantasy Game"

DraftKings (the leader in daily fantasy sports) wanted to get more season-long fantasy fans playing daily games. So we created a TV campaign that turns the universal frustrations of season-long fantasy football into weird diseases that can only be treated by a strange doctor named Dr. AftKings who holds the one cure: DraftKings. My partner and I were heavily involved with this campaign from start to finish. We came up with the original concept, wrote the scripts, and led casting, shooting and editing.

Project Roles
Copywriter
Company
DraftKings
Skills
Comedy, Copywriting
Media
Commercials - Broadcast
Project Industries
Advertising