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Airbnb #LiveFrom Roswell's UFO Festival

#LiveFrom is part of Airbnb's foray into branded multi-platform programming. It was conceived as an off-the-beaten-path travel show that would live as multiple Facebook livestreams, an IG Story, and a 2 minute documentary piece. The first in the series took us to Roswell, NM for the annual UFO Festival. ​ I worked on this project from the pitch to the final execution, shooting and creating the IG Story, scripting narratives for each of the livestreams while on the ground, interviewing hosts and talent, developing the overarching narrative that defines production, and writing the playbook for what this show will look like as it gets syndicated to other regions.

Project Roles
Copywriter, Writer
Company
TBWA\CHIAT\DAY
Skills
Cat Herding, Conceptual, Content, Copywriting, Editorial, Low Budget, Scripting, Social, Storyboarding, Strategy
Media
Branded Content, Short Films, Social Media Content, Social Media Copy
Project Industries
Advertising, Travel/Tourism
Airbnb #LiveFrom Roswell's UFO Festival