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Autotrader - Save the Cars

Every year, cars go without drivers. It's really sad. We needed to get the word out about how people can make a difference by saving cars on Autotrader. Results: 677k mobile sessions, 2.5 million page views, and 40% more cars saved on Autotrader from the previous year.

Project Roles
Copywriter
Company
AutoTrader
Skills
Copywriting, Creative Direction
Media
Commercials - Broadcast, Commercials - Video
Project Industries
Advertising, Automotive