Autotrader - Save the Cars
Every year, cars go without drivers. It's really sad. We needed to get the word out about how people can make a difference by saving cars on Autotrader. Results: 677k mobile sessions, 2.5 million page views, and 40% more cars saved on Autotrader from the previous year.
- Project Roles
- Copywriter
- Company
- AutoTrader
- Skills
- Copywriting, Creative Direction
- Media
- Commercials - Broadcast, Commercials - Video
- Project Industries
- Advertising, Automotive