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THEY'RE THE ONES WE ALL KNOW AND LOVE. AND THEN EAT. Prior to co-founding Wag Branding, I created the spokescandies for M&Ms. Back then, this now rather familiar troupe had but one beige personality among them, modeled not-so-loosely after Mr. Rogers – only not as edgy. As one might expect, each character inherited some aspect of my personality: "Red" is irritable, "Yellow" is slow, "Orange" is paranoid, etc. "Green," however, is sexy – which clearly defines her as an outlier. Makes me wonder if somewhere out there I have a sexy cousin.

Project Roles
Creative Director
Backer Spielvogel Bates
Conceptual, Copywriting
Branded Content, Character Designs, Commercials - Broadcast
Project Industries
Advertising, Packaged Goods