THEY'RE THE ONES WE ALL KNOW AND LOVE. AND THEN EAT.
Prior to co-founding Wag Branding, I created the spokescandies for M&Ms. Back then, this now rather familiar troupe had but one beige personality among them, modeled not-so-loosely after Mr. Rogers – only not as edgy. As one might expect, each character inherited some aspect of my personality: "Red" is irritable, "Yellow" is slow, "Orange" is paranoid, etc. "Green," however, is sexy – which clearly defines her as an outlier.
Makes me wonder if somewhere out there I have a sexy cousin.
- Project Roles
- Creative Director
- Backer Spielvogel Bates
- Conceptual, Copywriting
- Branded Content, Character Designs, Commercials - Broadcast
- Project Industries
- Advertising, Packaged Goods