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Allina Health branding & other stuff to infinity

Health care's been thrown a few curves lately. And Allina Health was rethinking, well, everything they do. Their purpose. Their services. Their customer experience. Their brand. They asked Zeus Jones to help with all of it. (?!?) For the business innovation side of the equation, I was a rookie. I absorbed, collaborated and offered thinking. For the branding, I played the role of creative + creative director. I concepted their brand, wrote their tagline, their manifesto (used in the video) and produced the video. I also did the writing for the campaign materials. Next up is a cool community engagement project. Long story short, it's going to help some Twin Cities residents live better than they ever thought possible. It's phase two of the launch campaign and Zeus Jones will be releasing it later this fall.

Project Roles
Copywriter, Creative Director
Company
Zeus Jones
Skills
Conceptual, Copywriting, Creative Direction
Media
Advertising, Commercials - Broadcast, Manifestos
Project Industries
Advertising, Health/Pharma