The Angie’s brand realized there was a piece missing from the snack world—a low-calorie popcorn that actually tastes good. So they made one. They just needed a name for it. And a brand. And a way to launch it. The product name had just been chosen when I arrived on the scene, but I created their brand voice, wrote their brand manifesto, the copy on all the packaging and concepted + wrote for extra promotional ideas.
- Project Roles
- Conceptual, Copywriting
- Advertising, Naming, Packaging, Products - Physical
- Project Industries
- Advertising, Packaged Goods