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Okay
Target, Tweet-to-Runway Show

The Everyday Collection made the every day feel fabulous. But how could we bring some of that to actual, everyday people? We took their tweets about mundane stuff and figured out a way to fabulous them up. In a two-hour commercial. With talking models and a runway on Twitter. Oh, and it’s produced live as you’re watching it. No stopping, no editing, no re-dos. Recognition / awards: yes.

Project Roles
Copywriter
Company
Mono
Skills
Conceptual, Copywriting
Media
Advertising
Project Industries
Advertising, Retail