Target, The Everyday Collection campaign
What's the one thing Target Grocery has that other supermarkets don't? They're effin' Target. With The Everyday Collection, we helped Target realize they didn't need to emulate other grocery stores. They just needed to do what they do best—be a design-savvy place that people like to shop. I worked on broadcast TV, digital, radio, print, even newspaper inserts and direct mail. Recognition / awards: yes.
- Project Roles
- Conceptual, Copywriting
- Project Industries
- Advertising, Retail