We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Target, The Everyday Collection campaign

What's the one thing Target Grocery has that other supermarkets don't? They're effin' Target. With The Everyday Collection, we helped Target realize they didn't need to emulate other grocery stores. They just needed to do what they do best—be a design-savvy place that people like to shop. I worked on broadcast TV, digital, radio, print, even newspaper inserts and direct mail. Recognition / awards: yes.

Project Roles
Copywriter
Company
Mono
Skills
Conceptual, Copywriting
Media
Advertising
Project Industries
Advertising, Retail
Target, The Everyday Collection campaign
Target, The Everyday Collection campaign