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SOLO New York, social media campaigns

I was tasked with getting engagement numbers up on the SOLO New York Instagram and Facebook pages. That said they had limited budgets, sent me raw .tiff files, and basically let me "run with it." I retouched the imagery I used, cropped them accordingly, treated them in Photoshop myself, and created the copy for two campaigns: Gravity and a Jack Kerouac-inspired one called "ROOTLESS." The purpose of Gravity was to be motivational, city dwelling and target the young professionals that buy SOLO products. The crux of each asset was art directed in a way such that, the image and copy each told a mini 'story'. The look and feel I created in Photoshop, manipulating the imagery was meant to also feel futuristic and modern. My idea in the treatments was to make the SOLO products feel like they were also tech devices. The second campaign I created was called ROOTLESS and it was what I nicknamed: "What Would Jack Kerouac Do?" I utilized a lot of our more rugged assets, that were shot in Brooklyn. For this campaign, I wanted it to have an almost "everyday" raw and authentic feel to it. The idea was that these products would appeal to a different audience -- backpackers, commuters and dreamers. I created the hashtag, #WWJKD and used it, not only on Instagram and Twitter, but also on Facebook. Another aspect of copy, was using 'hero' copy from pop culture: political heroes, anthems, pop culture icons. The idea was about pushing limits and being a rebel. Some of the copy that was included in the #WWJKD posts included, ""They say I'm too young to love you." - 'Brooklyn Baby' #berootless" (January 18, 2017) ""So push them clouds aside, Forever by my side, You're my golden sunshine." - Matisyahu #berootless" (January 11, 2017) ""There is something in the New York air that makes sleep useless." - Simone Beauvoir #soloNY #berootless #wwjkd" (December 23, 2016) "Baby, we were born to run. #soloNY #berootless #wwjkd" (December 19, 2016)

Project Roles
Content Producer
Company
SOLO New York
Skills
Adobe Photoshop, Art Direction, Content, Copywriting, Design, Social
Media
Branded Content
Project Industries
Fashion, Retail, Travel/Tourism
SOLO New York, social media campaigns
SOLO New York, social media campaigns
SOLO New York, social media campaigns
SOLO New York, social media campaigns
SOLO New York, social media campaigns
SOLO New York, social media campaigns
SOLO New York, social media campaigns
SOLO New York, social media campaigns
SOLO New York, social media campaigns
SOLO New York, social media campaigns