Pidgin Restaurant Logotype

pidgin (ˈpɪdʒɪn)
— n
a language made up of elements of two or more other languages and used for contacts, esp. trading contacts, between the speakers of other languages. Unlike creoles, pidgins do not constitute the mother tongue of any speech community.

Project Objectives:
To design an identity for the new Pidgin restaurant, a Japanese/French fusion dining experience situated in Pigeon Square in downtown Vancouver. The identity needed to be clean and modern, and in some form, illustrate the meaning of Pidgin as language.

Key Audience:
Foodies and restaurant patrons who enjoy the range of restaurants in and around the Gastown area.

Design Solution(s):
My strategy was to use a custom type treatment to represent Pidgin as a language. Wiki states: “pidgin language is a grammatically simplified means of communication that develops between two or more groups that do not have a language in common: typically, a mixture of simplified languages or a simplified primary language with other languages' elements included.”