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HM.CLAUSE G100 Rebrand

HM.CLAUSE is one of the world's largest seed companies, with over 2800 employees and markets in 30+ countries. I have a longstanding and fruitful working relationship with HM.CLAUSE and so, when they came to me with the opportunity to rebrand their largest annual event - the G100 Annual Meeting - I was thrilled. The challenge was to transform the event's relatively conventional, staid branding into a new look, one that truly represented the new direction the company in which the company was headed. Staying within the overarching brand guidelines of the company, I created a new photographic and graphic language for the event, emphasizing challenge, achievement and victory. The event itself would be implemented by a large team so, in addition to designing a comprehensive suite of products for print and web, I created a thorough brand guideline book to ensure consistency across all aspects of the event.

Project Roles
Art Director, Content Producer, Creative Director, Designer, Typographer, UX/IA Designer
Company
HM.CLAUSE
Skills
Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Art Direction, Creative Direction
Media
Art, Brand Guidelines, Branded Content, Events, Product Designs
Project Industries
International
HM.CLAUSE G100 Rebrand
HM.CLAUSE G100 Rebrand
HM.CLAUSE G100 Rebrand
HM.CLAUSE G100 Rebrand
HM.CLAUSE G100 Rebrand
HM.CLAUSE G100 Rebrand
HM.CLAUSE G100 Rebrand
HM.CLAUSE G100 Rebrand
HM.CLAUSE G100 Rebrand