Core Values Book
When people hear core values they tend to glaze over, thinking the information will be boring and uninteresting. Therefore, it was imperative to create a compelling piece to outline the core values of a 125-year-old organization. A piece that would get people's attention and make them want to engage with the core values of TEAM.
I served as designer on this piece and was also responsible for pitching the overall direction of the booklet to the key stakeholders in the project.
- Project Roles
- Creative Director, Designer
- Adobe InDesign, Adobe Photoshop
- Books, Branded Content
- Project Industries