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Zumba Moves Party in Pink

Concept and Art Direction of 360º experiential campaign, Zumba Moves Party in Pink™ (digital, social media, video, experiential, print, merchandise/apparel, collateral). Directed Zumba Moves Party in Pink™ video, starring Zumba creator and co-founder Beto Pérez. Campaign launched at Zumba Annual Convention to 7,000 Zumba instructors for the fastest growing fitness movement in the world and raised $1.9M. Creative Direction Brand Identity 360° Experiential Campaign Digital Social Media Video Experiential Print Merchandise/Apparel Collateral

Project Roles
Art Director
Art Direction, Celebrity, Conceptual, Content, Digital, Entertainment, Experiential, Fashion, Integrated, Live Action, Music, Print, Project Management, Retail, Retouching, Social, Soul, Storyboarding, Strategy
Advertising, Apparel, Events, Products - Digital
Project Industries
Education, Entertainment, Health/Pharma, Lifestyle, Retail
Zumba Moves Party in Pink
Zumba Moves Party in Pink