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Jazz at Lincoln Center

Brand identity revamped for the Jazz at Lincoln Center. Each form of the alphabet was created using Neutraface as the source font. The result is a new, and slightly heavier Jelly Roll, served fresh with filled counters and rounded-square centers. The creative staff at JALC aptly named the new font after legendary jazz pianist, Jelly Roll Morton.

Project Roles
Creative Director, Designer, Type Designer
Company
Pentagram
Skills
Creative Direction, Design, Type Design
Media
Brand Guidelines, Branded Content, Lettering, Logos, Typography, Visual Designs
Project Industries
Entertainment, Music
Jazz at Lincoln Center