To position No nonsense as more than just a legwear company, we worked with consumers, influencers, and No nonsense employees to produce five videos that put the people behind the brand in the spotlight and highlighted the creation-to-consumer journey through new vehicles of social storytelling. I helped create the storytelling vision, guided the influencers creative and created content, which all started with storyboard creation. Kaplow (Agency) was hired by No nonsense - I was the ACD on the account