DuPont CANOPY Herbicide Rebranding Campaign
To soybean growers, only two weeds matter. And this campaign, which ran over three years, with a dozen different executions, left no doubt in the grower's mind that CANOPY herbicide was the sure-fire choice to eliminate them.
I was the Creative Director and lead Copywriter of this breakthrough integrated campaign that boosted sales 21%.
- Project Roles
- Copywriter, Creative Director
- Conceptual, Copywriting, Creative Direction
- Commercials - Broadcast, Magazines
- Project Industries