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DuPont CANOPY Herbicide Rebranding Campaign

To soybean growers, only two weeds matter. And this campaign, which ran over three years, with a dozen different executions, left no doubt in the grower's mind that CANOPY herbicide was the sure-fire choice to eliminate them. I was the Creative Director and lead Copywriter of this breakthrough integrated campaign that boosted sales 21%.

Project Roles
Copywriter, Creative Director
Company
DuPont
Skills
Conceptual, Copywriting, Creative Direction
Media
Commercials - Broadcast, Magazines
Project Industries
B2B
DuPont CANOPY Herbicide Rebranding Campaign
DuPont CANOPY Herbicide Rebranding Campaign