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smartwater Brand Animation

What makes smartwater so smart? With a little inspiration from the clouds, we set out to define a badge brand visual language for smartwater. Working with the illustrator Noma Bar, the result was a fresh and fluid animation voiced by Jen Aniston, highlighting the brand’s journey to purity perfection, creating an ownable visual for the Coca-Cola brand without watering it down.

Project Roles
Creative Director
Art Direction, Creative Direction
Brand Films, Branded Content, Commercials - Broadcast, Commercials - Video, Social Media Content
Project Industries
Advertising, Beverage, Retail
smartwater Brand Animation