smartwater Brand Animation
What makes smartwater so smart? With a little inspiration from the clouds, we set out to define a badge brand visual language for smartwater. Working with the illustrator Noma Bar, the result was a fresh and fluid animation voiced by Jen Aniston, highlighting the brand’s journey to purity perfection, creating an ownable visual for the Coca-Cola brand without watering it down.
- Project Roles
- Creative Director
- Art Direction, Creative Direction
- Brand Films, Branded Content, Commercials - Broadcast, Commercials - Video, Social Media Content
- Project Industries
- Advertising, Beverage, Retail