MasterCard chose Dubai as part of its ‘Priceless Cities’ worldwide campaign. This was a tremendous feat for a young metropolis competing against the likes of larger, more established cities around the world. Unlike its counterparts like London, New York and Paris, on the first sight, Dubai lacked a personality it could call its own. But this wasn’t true: although Dubai’s transformation into a gleaming melting pot has been over the last 15 years, it’s a city steeped in history and culture often completely overlooked. Prior to its meteoric ascent on the global stage, Dubai was for centuries the cultural crucible of Arabia: a land of magical storytelling, the land of 1001 nights. Now in the XXI century with the city reinventing itself, those who visit Dubai will be the first to tell stories across the world about the unbelievable accomplishments of this young metropolis.
Priceless Arabia. Tell Tales few can Tell.
- Project Roles
- Art Director
- Adobe Photoshop, Art Direction, Conceptual
- Advertising, Art, Concept Art, Posters
- Project Industries