Bhartiya City - City of Joy - Advertising Campaign Map

Rod Hunt was commissioned by Wieden + Kennedy, New Delhi to create a map for the advertising campaign for the Bhartiya City development outside Bangalore India. In late 2015 Rod revised the map with the new layout for the southern quarter of the development.

Bhartiya City is the single largest urban development within the limits of any Indian metropolitan area. The 125-acre design, located in North Bangalore, India, will provide a fully-integrated mix of residential, retail, hospitality and Special Economic Zone uses, as well school, healthcare and sports facilities, making it the first of its kind in India.

The new integrated township is spread over 125-acres of land and it has 8 districts which bring together houses in various formats, work segments consisting a large IT SEZ and Financial District, shopping district and a high street, hotels, hospital, school.
Client: Bhartiya City Developers
Agency: Wieden + Kennedy, New Delhi