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State Farm NBA 2018

State Farm is the largest sponsor of the NBA. They have been working with All Star Chris Paul for a number of years. In 2017 he was traded to the Houston Rockets so he would need a new State Farm agent. Well that's the campaign, the beginning of a love story... The campaign has the highest recall and likeability for all of State Farm's spots.

Project Roles
Art Director, Creative Director
Creative Direction, Art Direction
Advertising, Commercials - Broadcast, Social Media Content
Project Industries
Advertising, Sports