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State Farm NBA 2018

State Farm is the largest sponsor of the NBA. They have been working with All Star Chris Paul for a number of years. In 2017 he was traded to the Houston Rockets so he would need a new State Farm agent. Well that's the campaign, the beginning of a love story... The campaign has the highest recall and likeability for all of State Farm's spots.

Project Roles
Art Director, Creative Director
Company
Translation
Skills
Creative Direction, Art Direction
Media
Advertising, Commercials - Broadcast, Social Media Content
Project Industries
Advertising, Sports