State Farm NBA 2018
State Farm is the largest sponsor of the NBA. They have been working with All Star Chris Paul for a number of years. In 2017 he was traded to the Houston Rockets so he would need a new State Farm agent. Well that's the campaign, the beginning of a love story...
The campaign has the highest recall and likeability for all of State Farm's spots.
- Project Roles
- Art Director, Creative Director
- Creative Direction, Art Direction
- Advertising, Commercials - Broadcast, Social Media Content
- Project Industries
- Advertising, Sports