Cover story for SAP's in-house magazine, cowritten with SAP executives Bernd Leukert, Björn Goerke, Volker Hildebrand & Sethu M. Topic: How are traditional businesses are becoming technology revolutionaries? Business platforms let companies outside of the technology world become powerful tech players, unleashing a torrent of innovation that they could never produce on their own. Powering this movement are application programming interfaces (APIs) and software development kits (SDKs), which enable developers to easily plug their apps into a platform without having to know much about the complex software code that drives it.