Life in the sun
What if we were to take some of summer's most extreme activities and show how well Coppertone performs and protects people in all of them? Well, that's what this campaign does. Because as we know, everyday life in the sun can be a torture test.
- Project Roles
- Art Director, Creative Director
- Company
- J Walter Thompson
- Skills
- Art Direction, Creative Direction
- Media
- Commercials - Broadcast
- Project Industries
- Packaged Goods
