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Life in the sun

What if we were to take some of summer's most extreme activities and show how well Coppertone performs and protects people in all of them? Well, that's what this campaign does. Because as we know, everyday life in the sun can be a torture test.

Project Roles
Art Director, Creative Director
Company
J Walter Thompson
Skills
Art Direction, Creative Direction
Media
Commercials - Broadcast
Project Industries
Packaged Goods
Life in the sun
Collaborators