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Apple - iPhone 10x camera zoom

With the new iPhone camera you can shoot movies with picture quality that rivals big budget professional films. In spot called School Play, a cinematic performance of Romeo and Juliet unfolds in the woods. Eventually, it's revealed that the footage was shot by a father filming his daughter's school play on his new iPhone from the back of the auditorium.

Project Roles
Art Director, Copywriter, Creative Director
TBWA\Media Arts Lab
Art Direction, Conceptual, Copywriting, Creative Direction
Commercials - Video
Project Industries