Apple - iPhone 10x camera zoom
With the new iPhone camera you can shoot movies with picture quality that rivals big budget professional films. In spot called School Play, a cinematic performance of Romeo and Juliet unfolds in the woods. Eventually, it's revealed that the footage was shot by a father filming his daughter's school play on his new iPhone from the back of the auditorium.
- Project Roles
- Art Director, Copywriter, Creative Director
- Company
- TBWA\Media Arts Lab
- Skills
- Art Direction, Conceptual, Copywriting, Creative Direction
- Media
- Commercials - Video
- Project Industries
- Advertising