Apple - Stickers
For Apple's new iPhone campaign we used oversized real life stickers to introduce the new iOS feature - stickers.
The story begins with a guy showing a girl that he likes her by sticking a giant heart on her shoulder. When she answers with a thumbs down sticker in return, a city-wide sticker battle kicks off -- featuring dozens of pop culture stickers you can download from the app store. The energetic film is set to Monk's 1966 hit, "Boys are Boys and Girls are Choice."
- Project Roles
- Art Director
- TBWA\Media Arts Lab
- Art Direction, Conceptual, Copywriting, Creative Direction, Design
- Commercials - Video
- Project Industries