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Apple - Stickers

For Apple's new iPhone campaign we used oversized real life stickers to introduce the new iOS feature - stickers. The story begins with a guy showing a girl that he likes her by sticking a giant heart on her shoulder. When she answers with a thumbs down sticker in return, a city-wide sticker battle kicks off -- featuring dozens of pop culture stickers you can download from the app store. The energetic film is set to Monk's 1966 hit, "Boys are Boys and Girls are Choice."

Project Roles
Art Director
Company
TBWA\Media Arts Lab
Skills
Art Direction, Conceptual, Copywriting, Creative Direction, Design
Media
Commercials - Video
Project Industries
Advertising