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Nee-An-Doo Wine Rebranding

Pampas Beverages sought to rebrand their Region 1 wine to compete with other inexpensive labels like Yellow Tail and Barefoot. The idea needed to incorporate Argentine elements and a sense of travel and adventure. The ñandu is a native, ostrich-like bird of Argentina. I came up with the phonetic spelling of the name—Nee-An-Doo—and designed the characters and labels for each variety.

Project Roles
Art Director
Company
Pampas Beverages
Skills
Adobe Illustrator, Adobe Photoshop, Art Direction, Conceptual, Copywriting, Creative Direction
Media
Brand Guidelines, Illustrations, Logos, Packaging
Project Industries
Wine/Spirits
Nee-An-Doo Wine Rebranding
Nee-An-Doo Wine Rebranding
Nee-An-Doo Wine Rebranding
Nee-An-Doo Wine Rebranding
Nee-An-Doo Wine Rebranding
Nee-An-Doo Wine Rebranding
Nee-An-Doo Wine Rebranding