Nee-An-Doo Wine Rebranding
Pampas Beverages sought to rebrand their Region 1 wine to compete with other inexpensive labels like Yellow Tail and Barefoot. The idea needed to incorporate Argentine elements and a sense of travel and adventure. The ñandu is a native, ostrich-like bird of Argentina. I came up with the phonetic spelling of the name—Nee-An-Doo—and designed the characters and labels for each variety.
- Project Roles
- Art Director
- Company
- Pampas Beverages
- Skills
- Adobe Illustrator, Adobe Photoshop, Art Direction, Conceptual, Copywriting, Creative Direction
- Media
- Brand Guidelines, Illustrations, Logos, Packaging
- Project Industries
- Wine/Spirits
