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Nasty Gal - Governor's Ball Party Step and Repeat

The project was an illustrated step and repeat for the Governor's Ball Pre-Party hosted by the women's fashion brand, Nasty Gal. The party venue was a warehouse in New York decorated in metallic silver. It felt reminiscent of The Factory so a Warhol-Basquiat inspired illustration was the direction I decided to go in. In that spirit, I incorporated the brand's associated icons as well as elements of an urban city street. Mixed with nods to naive graffiti art and a pop-art color palette the result was a striking backdrop that guests were excited to engage with and still achieved the brand promotion the company was seeking.

Project Roles
Artist
Company
Nasty Gal
Skills
2D, Adobe Illustrator, Procreate
Media
Branded Content, Illustrations, Murals
Project Industries
Fashion, Music
Nasty Gal - Governor's Ball Party Step and Repeat
Nasty Gal - Governor's Ball Party Step and Repeat
Nasty Gal - Governor's Ball Party Step and Repeat
Nasty Gal - Governor's Ball Party Step and Repeat
Nasty Gal - Governor's Ball Party Step and Repeat