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Truth

Truth is an iconic brand. And while I wasn't there with the big dogs at its onset, I was lucky enough to have been given the opportunity to oversee a small sliver of it. The very talented team took the Tobacco industry's insidious data about how they marketed to minorities and the LGBTQ community and turned it (verbatim in some cases) into PSAs about the health risks of smoking and the evils of Big Tobacco.

Project Roles
Creative Director
Company
Arnold Worldwide
Skills
Creative Direction
Media
Advertising
Project Industries
Education
Truth