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Jack Daniel's

An iconic American brand in every channel. That was the goal when I was co-leading Jack Daniel's creative efforts at Arnold. The teams made wonderful, award-winning TV, but we needed to move JD into the media their audiences were increasingly gravitating toward. This is an example of one project that helped them move there.

Project Roles
Creative Director
Company
Arnold Worldwide
Skills
Creative Direction
Media
Advertising
Project Industries
Wine/Spirits
Jack Daniel's