One of my favorite NYFW events that I contributed producing. On this project, I directly collaborated with a production team (OW), the client (Maybelline), and conceptualized an event that would stand apart from any other fashion week event happening that week. Along with my team, I scouted locations that would best fit out client, and our concepts. Mocked-up the visuals that needed to be displayed in each activation space. Attended set-up for the event, to ensure designs were being executed and to direct any last changes. Lastly, attended the event - for good measure.
- Project Roles
- Art Director, Content Producer, Designer, Event Producer, Set Designer
- Maybelline New York
- Adobe Photoshop, After Effects, Art Direction, Conceptual, Visual Development, Wrangling - Celebrities
- Environmental Design, Events, Interactive Installations
- Project Industries
- Beauty, Fashion