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Toyota x Refinery29 - Made LA Music Festival

The project, displayed at MADE LA festival, was a series of murals focusing on L.A. conceived to be an interactive installation and a covert promotion of Toyota's vehicles. Divided into panels, each mural created the outer walls of a large cube with a car in it's center. The effect was a constantly shifting perspective reflective of the varying ways the city is perceived. Hired as one of the featured local artists, for my mural I chose to focus on the downtown fashion district and it's street vendors. Being from L.A., I used family photos and pictures I'd taken in the area as image references. Illustrating elements from these photos to create a vibrant interlocking collage, street signs, graffiti and storefronts became elevated in their abstraction to express the energy of the daily hustle fueling this city and the distinct visual feast the eastside streets provide for those willing to look.

Project Roles
Artist, Creative Director, Illustrator
Company
Toyota
Skills
2D, Adobe Illustrator, Art Direction, Conceptual, Creative Direction, Graffiti, Procreate
Media
Art, Murals
Project Industries
Advertising, Automotive, Music
Toyota x Refinery29 - Made LA Music Festival
Toyota x Refinery29 - Made LA Music Festival
Toyota x Refinery29 - Made LA Music Festival
Toyota x Refinery29 - Made LA Music Festival