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Toys"R"Us Etch a Sketch

As part of the new push for Toys"R"Us to become a champion of play, we constructed an enormous Etch a Sketch and stuck it in the middle of Fulton Center in New York. I came up with this one and guided it through production and implementation.

Project Roles
Copywriter, Creative Director
Toys “R” Us
Conceptual, Copywriting
Interactive Installations, Video Installations
Project Industries
Advertising, Retail
Toys"R"Us Etch a Sketch
Toys"R"Us Etch a Sketch
Toys"R"Us Etch a Sketch