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Tylenol - Rockwell Project

In 1942, Norman Rockwell captured the iconic American family holiday image. Since then, what constitutes the iconic American family has blossomed. Our traditions have evolved. What would Norman Rockwell paint today? We partnered with his granddaughter to answer that question, with four short films, to launch Tylenol's new tagline "For What Matters Most" during the 2014 holiday season.

Project Roles
Creative Director
Company
Tylenol
Skills
Creative Direction
Media
Brand Films
Project Industries
Advertising
Tylenol - Rockwell Project
Collaborators