Jaguar had an entirely new line-up of cars that harkened back to the glory days of the brand. Unfortunately, the Cat's reputation had been in decline for more than a decade and the cars were no longer considered competitive with BMW and Mercedes Benz.
So why compete?
We positioned Jaguar of today as the alternative choice to its German rivals. And turned perception into our competitive advantage.
- Project Roles
- Havas Worldwide
- Broadcast, Conceptual, Copywriting, Creative Direction, Post-Production, Print
- Advertising, Brand Films, Branded Content, Commercials - Broadcast, Commercials - Video
- Project Industries
- Advertising, Automotive