Cafe De Colombia
From the people who brought you Juan Valdez hiding in their kitchen some time ago, we bring you Greatness is Brewing. Behind every great moment in humankind's history, their might have been a great cup of coffee.
The campaign films have garnered over six million views with an average completion rate of 85% among all units (25% above the industry average). During the campaign's active lifespan, we delivered more than 11.1 million media impressions, which led to more than 95,000 click-throughs to GreatnessIsBrewing.com. 50% of visitors to the site were within our target millennial audience with average time on the site at three times the industry average.
- Project Roles
- Art Director, Designer
- Art Direction, Conceptual, Copywriting, Design
- Commercials - Video, Social Media Content, Websites
- Project Industries