The New AT&T

AT&T has been a corporate mainstay for generations. With upstart digital companies defining and elevating what the consumer experience should be, AT&T needed to reevaluate how it markets and manages relationships with its consumers. This project was designed as a concept experience on how AT&T could alter its merchandising experience.

Project Role:
- Thought leadership on project requirements
- UX direction
- Visual and editorial tone
- Creative direction
- Approvals of visual and editorial direction