DIRECTV NOW

With traditional TV sales declining and churn increasing, AT&T launched a new streaming only product called DIRECTV NOW in response.

Project role:
- Translate the marketing objectives into creative strategy.
- Set the visual and tonal direction of the DIRECTV NOW marketing experience.
- Directed designers and copywriters on the vision.
- Approved design, copy and edits.
- Presented and sold in concepts/direction to senior executives.
- Managed the relationship with cross functional teams.