Okay
D'Addario

Redesigned company website through D’Addario Family narrative. Designed String Tension Pro App for customizing string sets with developers, engineers and product teams.  Launched NYXL guitar strings with anthem spot, print ads, events with Guitar Center and a pop-up concert space.  Collaborated with Rolling Stone Magazine for an online video series. Co-wrote documentary launching Select Jazz Mouthpiece. Created promotional collateral and product catalog for National Associate of Music Merchandise (NAMM) conference.

Project Roles
Art Director
Company
D'Addario
Skills
Art Direction
Media
Advertising, App Design, Branded Content, Mood Boards, Products - Digital, Websites
Project Industries
Advertising, Music, Retail
D'Addario
D'Addario
D'Addario
D'Addario
D'Addario
D'Addario
D'Addario
Collaborators