Hotel Pérola * * * *
An Hotel from Cape Town located in one of the noble areas of the Capital intends to be a symbol of sophistication and refinement.
A strong point of reference in the project was Pérola's strong connection to the African Continent which unites a differential materials component and traditional symbology. The monogram is built around the fact that the initial characters (HP) are protected within a shell like an elegant pearl (pérola). The whole visual rhytm — typography, patterns, signage and way finding — was created to be an extension of that key communicative premisse — elegance and protection.
- Project Roles
- Creative Director, Designer, Type Designer
- Art Direction, Design, Strategy, Type Design
- Brand Guidelines, Lettering, Logos
- Project Industries