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Apple Pay Japan Launch

Concepted script ideas with copywriting partner for the Apple Pay Launch in Japan. Commercial aired on Apple.com Japan, Apple Japan YouTube and Japanese television. Created 7 second films to gifs to be integrated into website narrative. Additionally during production I shopped clothing for talent and created some props. After creative was approved, I worked daily with the Apple Japan team to insure authenticity, culture context and relevance. Client facing in brand partnership with JR and Suica. This video had over 5 million impressions in Japan on launch.

Project Roles
Art Director
Company
Apple
Skills
Art Direction
Media
Brand Films, Commercials - Broadcast, Websites
Project Industries
Technology
Apple Pay Japan Launch