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Samsung Global - REIMAGINE YOUR ROUTINE

When you’re so used to an old routine, it can take a brief moment to adjust to a new one, simplified by the Samsung Family Hub. This film series is about a family which had inefficient routines that they were accustomed to. In each of the films we see a family member ponder consequences of these routines, illustrated through a series of exaggerated “premonitions” shown in rapid succession. They are quickly brought back to reality, as soon as they remember that their brand new Samsung Family Hub has already solved that problem for them.

Project Roles
Copywriter, Creative Director
Company
R/GA
Skills
Conceptual, Copywriting
Media
Commercials - Video
Project Industries
Advertising