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Coppertone. Because Protection Matters

What if we were to take some of lifeÂ’s most difficult conditions and situations and show how well Coppertone performs and protects in all of them? Well, that's what this campaign does. Because as we know, everyday life in the sun can be a torture test.

Project Roles
Creative Director
J Walter Thompson
Copywriting, Creative Direction
Commercials - Video
Project Industries
Packaged Goods
Coppertone. Because Protection Matters