Made at COLLINS.
Nourish Snacks is a food company founded by nutritionist Joy Bauer. The company enjoyed strong initial success with their insanely delicious granola treats, but they were eager — and ready — to become a stronger challenger in the snack category.
To design a more magnetic brand for Nourish Snacks, we first set out to better understand what now drives people’s behavior in snacking.
The new Nourish Snacks brand identity, packaging and website design draws from that idea - and aimed to intertwine the surprising with the familiar. We were inspired by memories from when snacking was less complicated, less worrisome and, well, more fun.
The bold diagonals on the front of the new packaging come from the stripes found on snacks sold at the circus, carnivals and baseball games. Striped popcorn and peanut boxes, cotton candy and ice cream cones — all of them held the promise of delight. We borrowed from this familiar, whimsical language to invite people to try something surprising, different…and a lot better for you.
- Project Roles
- Nourish Snacks
- Adobe Illustrator, Adobe Photoshop
- Logos, Packaging
- Project Industries