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Robard Corporation: Newsletter

I worked with the company's marketing department on their monthly newsletter called "Advanced Health News" aimed at healthcare professionals. The goal was to provide practical ideas to run their medically supervised weight management program and to promote the purchase of their nutritional food products. The newsletter would accompany a brochure and/or flyers with descriptions of their latest product offerings (which I also wrote) in a direct mail campaign. I provided ideation for much of the content, researched background materials, interviewed key executives and clients, wrote and edited the content.

Project Roles
Content Producer, Copywriter
Robard Corporation
Content, Copywriting, Creative Direction
Project Industries
Robard Corporation: Newsletter