Forbes BrandVoice Physical Installation
Forbes developed an excellent new advertising product called BrandVoice, but struggled to find a clear way to communicate its value to brands. While at IPG Media Lab, I developed the UX and wrote copy for this interactive two-screen exhibit which enabled a prospective brand or communications manager to experience the process of developing their very own Forbes BrandVoice thought leadership story first hand.
- Project Roles
- Copywriter, UX/IA Designer
- Interactive Installations
- Project Industries