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GE.COM/Careers Content & Copy

For a company like GE, with 300,000+ employees, operating in 100+ countries, uniting under a single employment brand voice was a massive copy task, requiring alignment from dozens of stakeholders. In May 2017, a new website was launched with 40+ new pages of copy united under a single look, feel and voice.

Project Roles
Content Producer, Copywriter, Writer
General Electric
Content Management, Copywriting, Producing
Web Apps, Websites
Project Industries
GE.COM/Careers Content & Copy
GE.COM/Careers Content & Copy