GE.COM/Careers Content & Copy
For a company like GE, with 300,000+ employees, operating in 100+ countries, uniting under a single employment brand voice was a massive copy task, requiring alignment from dozens of stakeholders. In May 2017, a new website was launched with 40+ new pages of copy united under a single look, feel and voice.
- Project Roles
- Content Producer, Copywriter, Writer
- General Electric
- Content Management, Copywriting, Producing
- Web Apps, Websites
- Project Industries