Honda Surprises Children's Hospital with Candy Cane Lane
No kid should have to spend the holidays in a hospital. So, with the magic of Christmas lights, a Santa Claus cameo, and some VR, we were able to make their season a little brighter.
Awards: ThinkLA Winner for 'Best Cause Marketing Campaign'
Fun Fact: This idea was pitched with a family friend in mind. It was shot at the same hospital where she received treatment.