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Boy Scouts of America - #HandbookHacks

In an effort to appeal to a younger generation of scouts (and their parents), the Boy Scouts of American asked FleishmanHillard to bring the famous Boy Scout Handbook to life like never before. Enter the socially focused "Handbook Hack" videos, detailing Geocaching, foil cooing and first aid.

Project Roles
Copywriter, Creative Director
Company
FleishmanHillard
Skills
Conceptual, Content, Copywriting, Creative Direction
Media
Social Media Content
Project Industries
Advertising