Fabbrica

Fabbrica is a high-end fashion brand with an aggressive attitude towards the norms of the market. It respects the classics but looks for the unconventional paths to be creative. The scopes for this project were to brand and create strategy for a high-end fashion label called Fabbrica. The theme created is a street-wear fashion line with many years of history. Starting small in Bologna, Italy to what now is a globally recognized brand. Bold, Youthful and, slightly uncontrolled are the main attributes for this brand.